Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
This could be the design of the new 12.9-inch iPad Air for 2024
By David Nield published
We're expecting the iPad Air 6 to arrive during 2024, and here's another indication of what's coming.
With no iPad in 2023, what does that mean for Apple's tablet plans this year?
By Alex Walker-Todd last updated
With no new iPads at all in 2023, what does the Cupertino company have in store for its famed slate? We speculate.
AI helps the world's biggest tech companies smash $10 trillion market cap ceiling
By Keumars Afifi-Sabet published
Meta has yet to go above $1 trillion, despite recently pivoting to generative AI
Apple Vision Pro content can be beamed to other Apple devices via AirPlay
By David Nield published
You're going to be able to share your Vision Pro experiences with other people in the room.
Repairing Apple's Vision Pro headset will cost almost as much as a new unit – unless you do this
By Cesar Cadenas published
Out of pocket costs for Vision Pro can reach as high as $2,400, but with AppleCare Plus, bills can drop down to $300.
The best business laptops 2024
By Michelle Rae Uy last updated
Buying Guide Find the best business laptop - we've tested hundreds of professional office laptops and these are the ones that will turbocharge your workflow.
The best laptops for photo editing 2024
By Steve Clark last updated
Updated Want the best photo editing laptops for photographers? Our expert reviewers test hundreds of laptops and these are the top picks for photographers who want the best there is.
Worried about what apps will actually come with the Vision Pro? Here's what Apple has planned
By Kristina Terech published
Apple's Vision Pro promises ground-breaking spatial computing apps, describing an immersive experience across productivity, communication, entertainment, and gaming.
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